test

This course aims at understanding the impacts on CRM on an overall business strategy. In this course we will discuss the principles and practices of CRM, focusing on building and maintaining strong customer relationships to enhance loyalty and retention. This course is based on cased studies in order to put into practice all the theoretical concepts of the lecture.

When a company wants to establish itself internationally or develop new

products on international markets, it is necessary to be aware of the various

constraints that may arise. Indeed, traditions, language, standards,

culture, etc. are aspects of a country to be taken into account before promoting a

product or brand.

International marketing occurs during the analysis phase of the needs of

the consumer (target), on market studies, but also during the analysis of actions and

means to achieve the set objectives.

As an international business manager, our students will be required to market

products or solutions in an international environment. They must therefore be

able to understand and identify the challenges of an international marketing strategy.

Mister VALLET                 ISC Masters Data- Driven Marketing S2

                                                               Toeic class

                                                          ENGLISH  MENU 

             Dear language salesmen, welcome to the English class !

   We will be covering the following topics (…and many more !) :

-        The – subtle- art of negotiation ( John Wick saga, The Godfather Trilogy…)

-        The art of the debate ( Captain America, The morning show…)

-        Job Interview ( The devil wears Prada, Deadpool, the Big Short)

-        HR ( Up in the air, The Morning Show, The social network)

You will be assessed on the following tests : (3 grades)

-        Your hard work and performance on Global Exam ? (8 Hours minimum! 50 % of the average grade)

-        Your score on the TOEIC test (25%)

-        Your outstanding and most enthusiastic participation at every role play, language drill and class debate! (25%) These drills include:

-        Listening comprehension  ( capturing the essence of a video extract)

-        Written expression (Translation/ Grammar/ Short Essay)

-        Oral Expression (negotiation drills, debates…)

Oral Expression , Guidelines :

-Build a team (2 to 3 players/ 5 minutes each)

-Choose one of the above listed topics and perform it on stage using ONLY keynotes ! (10 minutes to 15 minutes) Example:

 DEBATE/ NEGOTIATION : You are hosting a business show/ you are facilitating a negotiation/business meeting process ( 1 host, 2 guests maximum)

Introduce the main questions to be addressed/ present the diverging points of view/ facilitate the debate/ reach a common ground).

A practitioner's view n market research.

This course introduces students to market research methods such as qualitative, quantitative, behavioral surveys, neuroscience methodologies, biometric techniques, AR/VR approaches, conjoint analysis, AI/Machine Learning methods, A/B testing and web analytics. The course takes a case-study approach where students will work in class on different market research questions that cover different elements of the Marketing Mix (Product, Promotion, Pack, Place, Price)

This course explores the strategic decisions involved in designing and managing distribution networks. While marketing strategy perspectives such as consumer insight and value proposition are considered, the course maintains a strong focus on the structure, optimization, and sustainability of distribution systems. Students will learn to critically evaluate various distribution models and understand their operational, financial, and environmental implications.

Course objective

Objectifs du Cours

• Comprendre les enjeux et les opportunités du numérique dans le secteur de la santé.

·        Adopter une perspective systémique : citoyen, patient, professionel, industrie, institutions.

·        Identifier les écosystèmes, acteurs et plateformes clés (publics/privés).

·        Maîtriser les étapes de conception d’une application de santé.

·        Appréhender les réglementations (CE, classification DM, RGPD, HDS, IA Act...) et les implications éthiques.

·        Intégrer les notions de data, IA et sécurité dans une démarche agile.

·        Rédiger un cahier des charges efficace et conforme aux réglementations en vigueur.

·        Développer des compétences en gestion de projet et en travail collaboratif.

·        Présenter un projet en numérique santé

Mister VALLET                ISC English Language Skills S2 G2 MENU 

             Dear language wizards, welcome to the English class !

We will be covering the following topics (  :

-        Marketing and witchcraft (rosarium philosophorum, corpus hermeticum,maleus maleficarum, book of shadows, Harry Potter, Salem, Wondavision,The Witch, The Witcher…)

-        The good, the bad and the ugly foods around the world ( Indiana Jones, Gremlins, Men in Black, ‘Hannibal’ series, Chef, The menu)

-        Urbex Ghost Tour/Real Estate in Ancient Egypt ( The Book of the Deads, The Mummy, 3D tomb exploration, escape games)

-        Ave Caesar, Morituri te communicant! (The art of communication in ancient Rome) ( Gladiator I and II, ‘Rome’ series, ‘Those about to die’ series)

You will be assessed on the following tests : (3 grades)

-        Listening comprehension 

-        Written comprehension/expression:essay/short text analysis/dynamic Iconography

-        Oral Expression (50% of the average grade!)

Oral Expression , Guidelines :

-Build a team ( 2 to 4 players / ( 5 minutes per performer!)

-Choose one of the above listed topics and perform it on stage using ONLY keynotes ! (10 minutes) Example (with the FOOD topic)

1) DEBATE : You are hosting a cooking show ( 1 or 2 hosts, 2 candidates) such as MASTER CHEF or Nightmare in the Kitchen

Introduce the recipe and the cooking challenge of the day , facilitate the cooking process/contest

(You will be adjusting the content of your show to the type of audience (monsters, mummies, wizards, zombies, vampires, cyborgs….)

2) SKETCH :Imagine a scene taking place at a restaurant (Zombie Fast Food, Jedi Sushi, Vampire Smoothie bar….)

Two customers are ordering food but…(twist) this is not what they expected !

Call the waiter/waitress and try to discuss/negotiate your options.

Requirements : Be precise, be audacious, learn your lessons AND HAVE FUN casting spells in ENGLISH !

Sensei VALLET

ISC            WRITTEN COMMUNICATION SKILLS  S2  

By Mister VALLET                 

                             ENGLISH  MENU 

             Dear language wizards, welcome to the English class !

 We will be covering the following topics (…and many more !) :

-        Persuasive and expository writing ( Peaky Blinders, Moon Knight, The Mummy movies, The night at the museum)

 If time...

-        Dystopia and The Matrix: changing the narrative ( Matrix saga, The Man in the High Castle, Inglorious Basterds)

-        The -delicate- art of negotiation (Peaky Blinders, John Wick, The Godfather trilogy)

You will be assessed on the following tests : (3 grades)

-        Written test : Listening comprehension/ Essay/ Grammar  ( 50% of the average grade!)

-         Your outstanding and enthusiastic participation at every roleplay, language drill and class debate! (50 %)

 Requirements : Be precise, be audacious, learn to master your feather AND HAVE FUN CASTING SPELLS IN ENGLISH !

 Mister VALLET

Mister VALLET                 ISC  Preparation for TOEIC S2

                                    ENGLISH  MENU 

             Dear language racers, welcome to the English class !

   We will be covering the following topics (…and many more !) :

-        Quantum archaeology ( Dr Who, The guardians of the galaxy…)

-        Gorin no Sho, the art of Void ( Myamoto Musashi, Shogun series)

-        The disgusting food museum ( Indiana Jones and the Temple of doom)

-        Mythology and (mis)communication in Ancient Rome! (Gladiator I and II, Those about to die, Rome series…)

You will be assessed on the following tests : (3 grades)

-        Your hard work and performance on the Global Exam platform (8 hours MINIMUM!)50% of average grade

-         Your outstanding and enthusiastic participation at every roleplay, language drill and class debate! /25%

-        Your global score on the TOEIC test /25%

 Requirements : Be precise, be audacious, learn your Kung Fu AND HAVE FUN EXPLORING ENGLISH !

                                Sensei VALLET

Module Overview: 

This module introduces students to the exciting world of online panels in market research. Through interactive sessions, case studies, and a group project, students will gain a comprehensive understanding of key players, recruitment methods, data collection techniques, and key performance indicators (KPIs) for both distributor and consumer panels. By analyzing real-world data and developing action plans, students will learn to utilize these valuable insights to inform strategic business decisions. 

Learning Objectives: 

-  Identify key players in the online panel industry and companies using their data. 

- Understand the principles and methodologies of online panel recruitment and sample building. 

- Analyze and interpret key performance indicators (KPIs) for distributor and consumer panels. Evaluate data collection methods used in online panels. 

- Develop actionable insights and recommendations based on panel data analysis. 

- Collaborate effectively in a team environment to deliver a comprehensive group project.

                   Unsterbliche Helden,

   herzlich willkommen zur Deutsch Klasse !

Wir werden uns mit den folgenden Themen auseinandersetzen :

-        Die Kunst der Bildbeschreibung

-        Altägyptische Zaubersprüche und das Abenteuer von Howard Carter (Podcasten, The mummy saga, 3D virtual tours…)

-        Ragnar Lothbrok und die Wikinger (Edda, Codex Runicus, Viking Serien)

-        Germanische Heldensagen und ihre Rezeption ( das Nibelungenlied, Erec, Tristan, Parzival, Hauptwerke Wagners…)

-        Urbex : die verbottene Kunst der Raumforschung/Entdeckung

-        Hexenverfolgung und mittelalterliche Zaubersprüche (Maleus maleficarum, Rosarium philosophorum, Corpus Hermeticum…)

Jeder Student wird durch 3 verschiedenen Aufgaben beurteilt :

1)  Eine Schriftliche Prüfung (Grammatik/ Übersetzung//Bildbeschreibung)

2)  Hörverständnis (Video Auszug dreimal gespielt)

                                                                                   Meister VALLET

Conception de site web
- Généralités théoriques sur ce qu'est un site web
- Notions de serveur web, client, http, url, etc
- Travail appliqué sur HTML et CSS.

COURS DE TVA

Bonjour à tous et à toutes,

Voici le support de cours intégral

N'hésitez pas à me contacter pour toute question !

Stéphane Quidet

7/02/2025 : clase sobre ocios y deportes.

business game Orleans 

4 FEVRIER 2025